Measuring traffic from mobile devices to your Dynamicweb CMS website

Statistics from StatCounter now shows that out of the total traffic to U.S. sites approximately 5% originates from cellphones. In Denmark we are somewhat behind, and in our case the same figures are 1.3%. However, in a short while, we will probably also reach 5% in Denmark. So what does this mean for your website?

Traffic from desktop PCs versus traffic from cellphones

If you own a website, you will need to focus on how your website appears on cell phones. You will probably find out that although the website can be viewed in a cell phone, the website design is far from optimal. Therefore, there will be a need to implement a layout that is targeted at different versions of cell phones and smartphones.

But before you throw resources into such a project, you will probably like to obtain more information about the current traffic from cellphones on the website. And above all have a sense of the content that users on the move are primarily interested in.  When you have to create a mobile version of the website, the choice of content is not entirely trivial. You should apply the 80/20 rule and only settle for publishing the most important content on the cell phone.

But if you have a Dynamicweb solution, you also have a problem. Dynamicweb CMS does not have any reports that will provide you with the necessary information. It is not possible to see traffic from mobile browsers, or which operating system the phones use. There are also no figures on screen resolution and there is no figures telling you what type of content the users with cell phones want.

It is a great shortage, if you want to optimize the website for mobile users. Luckily, you can choose to use Google Analytics instead. Google Analytics has a wide range of standard reports containing statistics for cell phone users:

•        Referer

•        Visits

•        Most popular pages

•        Connection Speed

•        Operating System

•        Display Colors

•        Screen Resolution

•        Support for Flash?

•        And much more

Therefore, before you make the decision to implement your new cell phone optimized website, you should implement Google Analytics to obtain more information about the current usage. After that, you can make a more informed decision about the layout and the content of your new website.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s